Taste of Place

Ep 75. Jamie Furniss - From Tunisia With Flavor

Episode Summary

In this episode, anthropologist and culinary tourism entrepreneur Jamie Furniss shares his journey from the Yukon to Tunisia, and how he's working to reposition Tunisia as a serious culinary destination. From overlooked olive oils to street food stories, Jamie dives into the challenges and opportunities of redefining Tunisian cuisine for global travelers.

Episode Notes

Some of the points we discussed include:

• Jamie’s personal journey from Canada to Tunisia via a love of Arabic culture and music.
• The challenge of low global awareness of Tunisian food compared to Moroccan or Lebanese cuisine.
• Tunisia’s historical focus on beach and desert tourism, with limited support for culinary tourism.
• Creative food experiences designed by Jamie’s company, including olive oil tastings and cooking with local chefs.
• Collaborating with artisans to turn traditional food production into immersive travel experiences.
• The difficulty of marketing Tunisian cuisine in France, where it’s often seen as lowbrow or ordinary.
• Discussion on how fine dining (like Michelin starred restaurants) does not reflect true value in culinary culture and heritage.
• Reflections on tourism trends shifting toward authenticity, sustainability, and deeper cultural engagement.
• The historical layering of Tunisia’s cuisine - from Roman to Ottoman to African influences.

You can learn more about Jamie and his company, and get in touch with him through these links:

https://www.facebook.com/SawaTaste

https://www.instagram.com/sawatasteoftunisia/

https://sawataste.com/eng/

https://www.linkedin.com/company/sawa-taste-of-tunisia/