Royce is a recognized figure in the tourism industry in Canada. Some of his exciting career highlights include work on the 2010 Olympics project and national branding for the Canadian Tourism Commission, as well as marketing strategy work and executive leadership at Travel Alberta. And just last year, Royce moved again to accept the position of President and CEO of Tourism Vancouver. Royce doesn't think like others, and we like that about him. That also means he finds unconventional and still respectable solutions to whatever issues he faces. He is also featured in our Association's 2021 State of the Food Travel Industry report, which you can download from our website.